Portfolio

Sanket Rimal

Marketing Strategist

Social media growth, content strategy and analytics for events & hospitality brands — grounded in what the numbers actually say.

Kathmandu, Nepal
Philosophy

“Strategy should follow the data, not the other way around.”

About

A strategist grounded in real performance data

Sanket Rimal is a Kathmandu-based marketing strategist. He builds social media growth strategies, content calendars and analytics reporting for event and hospitality brands, translating raw performance data into clear, actionable plans.

Based in
Kathmandu, Nepal
Studying
Travel & Tourism Management, NATHM
Currently
Marketing Strategist, Elevate Events Nepal
Presentation

Services

01

Social Media Strategy

Audience research, positioning and platform strategy built around brand goals.

02

Content Calendars

Structured monthly plans across Reels, Posts and Stories tuned to peak engagement.

03

Analytics & Reporting

Quarterly performance reports translating raw insights into clear next steps.

04

Campaign Planning

Launch and event campaigns that convert reach into followers and inquiries.

Case Study 01

Elevate Events Nepal

Growing an events & hospitality brand's organic social presence from the ground up
Role
Marketing Strategist
Platform
Instagram
Period
Apr – Jul 2026 (90-day window)
Scope
Content calendar, publishing & performance tracking
The Goal

Turn a newly launched account into a consistent source of bookings and brand awareness — without paid spend.

100%
Organic reach —
zero paid spend
3
Formats: Reels,
Posts, Stories
Elevate Events Nepal

90 days of organic growth

68,595
Total views
trailing 90 days
+186
Net new followers
trailing 90 days
21,460
Accounts reached
trailing 90 days
1,707
Profile visits
trailing 90 days
21.6%
Reach from existing followers
78.4%
Reach from non-followers
52K
Views from Reels
8.8K
Views from Posts
Elevate Events Nepal

Where the engagement comes from

Trailing 90 days · Instagram
Reels · views52K
Posts · views8.8K
Reels · interactions1.7K
Posts · interactions319
Stories · interactions304
Reading the curve

Views stayed flat through April, then spiked repeatedly from late May onward as Reels became the core format — a sign the content shift was working, not a one-off viral moment.

Reels
is the account's clearest lever for growth — highest views and highest interactions by a wide margin
Case Study 02

Classics Projects

Scaling engagement and messaging response across two platforms at once
Role
Content Creator & Social Media Executive
Platforms
Facebook & Instagram
Period
Jan 1 – Apr 9, 2026 (Q1)
Scope
Content publishing, messaging & analytics reporting
The Goal

Grow reach and interactions across Facebook and Instagram simultaneously — entirely through organic content.

100%
Organic reach —
zero paid spend
2
Platforms managed
together
Classics Projects

Q1 2026 performance

+134.5%
Instagram views
243.1K total, Q1 2026
+304.1%
Facebook views
7.4K total, Q1 2026
+596.4%
Instagram interactions
Q1 2026 vs prior period
+63.4%
Instagram followers
165 net new, Q1 2026
30.4K
Instagram reach (+167.8%)
4K
Instagram profile visits (+138.8%)
8h 22m
Facebook watch time (+242.3%)
141
Messaging conversations (+62.1%)
Classics Projects

Content mix & audience response

Facebook views by content format · Q1 2026
4,993
Reels
1,735
Stories
609
Photos

Instagram Publishing

90 Stories published (+95.7%) and 45 Posts across the quarter.

Messaging Response

62.8% response rate (+26.4%) across 141 conversations, with 59 new contacts (+118.5%).

Format Mix

Reels led Facebook views by a wide margin — the highest-performing format on the platform this quarter.

Case Study 03

Partsmoo

Turning a local auto-parts marketplace's features into short-form video people actually watch
Role
Content Creator — concept, script, shoot & edit
Platforms
Facebook & TikTok
Period
Dec 2025 – Feb 2026
Scope
Concept & scripting, filming, editing & publishing
The Goal

Turn app features and product benefits into relatable, everyday scenes worth stopping to watch.

5
Reels concepted,
shot & edited
2
Platforms:
Facebook & TikTok
Partsmoo

Reach across five short-form videos

69.6K
Total views
across 5 Reels
26K
Best-performing Reel
views
5
Reels concepted,
shot & edited
2
Platforms
Facebook & TikTok
Partsmoo

Where the views landed

Per-Reel views · Facebook & TikTok
Reel · lifestyle scene26K
Reel · balcony scene24K
Reel · home scene19K
Reel · street scene218
Reel · app walkthrough410
Reading the curve

Everyday, relatable scenes — filmed like real moments rather than ads — pulled in the biggest numbers. App-walkthrough style content drew a smaller, more targeted audience.

Storytelling
first, product second — is what carried the views on this account
Selected Work

A few of the Reels, start to finish

Concept, script, filming and edit — all handled solo, for a friend who fronted the brand on camera.

Genuine Parts

A product-trust story told through a simple home scene.

Everyday Moment

A relatable, on-the-street scene built to stop the scroll.

App Walkthrough

A sign-up walkthrough for viewers ready to convert.

Process

How the work gets done

01

Audit

Review existing content, audience and past performance to find the real gaps.

02

Strategy

Set goals, pillars and a posting cadence built around what the data shows works.

03

Calendar

Plan a month at a time — topic, format, copy and publish dates in one place.

04

Report

Track views, reach and interactions monthly and adjust the plan accordingly.

Toolkit

Tools & skills

Strategy & Analytics

  • Meta Business Suite
  • Instagram / Facebook Insights
  • Content calendar planning
  • Performance reporting

Client & Ops

  • Freelance contracts & pricing
  • Client relations
  • Multi-account management
  • Cross-platform posting
Resources

Templates behind the strategy

Every account I run sits on the same four documents — a calendar that turns ideas into dates, a tracker that turns dates into proof, an idea bank that keeps the pipeline full, and a dashboard that turns all of it into a monthly trend line.

★★★★★ Must Have

Content Calendar

The heart of content management — plan monthly content, avoid missing posts, and balance content types.

DatePlatformContentPillarStatusPosted
Jul 1InstagramMorning Coffee ReelBrandPosted
★★★★★ Must Have

Content Tracker

Tracks every asset from idea to publishing — know where each piece of content is, and prevent delays.

ContentShootEditCaptionApprovedPosted
Barista POVScheduled
★★★★★ Must Have

Content Idea Bank

One of the most valuable things to show a client — you'll never run out of ideas.

IdeaPillarPriorityStatus
Barista POVBTSHighPlanned
★★★★★ Must Have

Monthly Analytics Dashboard

The same reporting structure behind the Classics Projects results — tracked and trended month by month.

Views Reach Followers Engagement Watch Time Profile Visits Saves Shares
Get in touch

Let's grow your brand's
next chapter online.

Marketing Strategist
Kathmandu, Nepal